Loading...
SARIMELATI KENCANA BUILT THE PIZZA HUT BRAND IN INDONESIA
PT Sarimelati Kencana built the Pizza Hut brand to be the most successful food franchise in Indonesia. Pizza Hut introduced Indonesia to pizza and pasta, and we continue to dominate this cuisine nationwide!
FAST FACTS:
  • Company Name:
    PT Sarimelati Kencana
  • Began Operations:
    1984
  • Type:
    In IPO phase
  • Franchise Brand:
    Pizza Hut Restaurant (PHR), Pizza & Hut Delivery (PHD)
  • Franchisor:
    Pizza Hut Restaurants Asia Pte. Ltd.
  • Brand Owner:
    YUM! Brands
  • Operations:
    393 outlets / 28 provinces / 76 cities including Papua Island
  • Number of Employees:
    15,000
  • Average Customers Served per month:
    Over 5.5 million
  • Total Restaurants:
    393 (237 Restaurants and 156 PHD outlets)
PIZZA HUT
Pizza Hut Indonesia opened its first restaurant in 1984 at Djakarta Theater Building, Thamrin area, Jakarta. In 2000, this first Pizza Hut restaurant was moved to Cakrawala Building in the same area, until now. Today, Pizza Hut operates 237 spread across 28 provinces in Indonesia, from Aceh to Papua. (www.pizzahut.co.id)
NUMBER OF STORES BY YEAR
1
1987
14
1989
34
1994
55
1999
100
2004
181
2009
222
2014
237
2017
PIZZA HUT FACTS:
  • First opened under SMK in 1987
  • As per 31 December 2017, PHR exists in 76 citites with a total of 237 outlets
  • 97% Market Share: Pizza Hut brand image in Indonesia is unrivalled, proven by its strong market share in chained pizza full-service restaurants of 97% in 2016 based on Euromonitor
  • Strategic locations: More than half of Pizza Hut outlets are located outside of shopping malls
  • Same store sales growth continues to impress with5.5% experienced in 2017
PIZZA HUT DELIVERY
In 2007 PT Sarimelati Kencana decided to expand the field of business to include PHD, Pizza Hut Delivery. PHD Indonesia has experienced fast growth and unrivaled success, operating 156 outlets across the archipelago. (www.phd.co.id)
NUMBER OF STORES BY YEAR
3
2007
9
2009
44
2011
82
2013
93
2015
156
2017
PIZZA HUT DELIVERY FACTS:
  • First outlet opened in 2007 and recognized as the FIRST delivery focused concept in Indonesia to cater to the need of food delivery services
  • 64.6% Market Share: As of 2016, PHD market share based on Euromonitor research, was 64.6% in chained pizza for home delivery/takeaway only sector
  • Majority of PHD outlets are located close to residential areas in 20,000+ households.
  • Same store sales growth was at 8.7% in 2017
ORGANIZATIONAL VALUES:
Pizza Hut Indonesia makes the following 4 values ​​as a foundation in running the organization, as well as in building relationships with customers, business partners and shareholders.
INTEGRITY
We are honest in thinking and working, trustworthy, sincere and professional when dealing with colleagues, customers and suppliers.
EXCELLENCE
We are doing more work than just calling duties, doing more than anyone expects. We continue to strive for improvement and meticulous in all respects. Run the task willingly and face all the challenges that exist to achieve the highest standards.
BUSINESS GROWTH
We will develop ourselves and gain profit by becoming the best 'Casual Dining Restaurant'. We strive to improve our skills and knowledge, share our skills and learn together with our colleagues, so we grow together, both individually and organically.
ADVANTAGES
We always try our best to benefit shareholders by monitoring and improving our sales efforts.
AWARDS AND RECOGNITIONS
Sarimelati Kencana (SMK) has successfully built the Pizza Hut brand awareness and brand equity among Indonesian consumers. SMK has received numerous awards from franchisor Yum! Brands for excellence in marketing and product development.
NOTABLE YUM BRANDS AWARDS
  • 1. Trailblazer Awards - Asia Franchisee of the Year 2011, 2012, 2013, 2017, 2018
  • 2. Pizza Hut Asia Finance Growth Hero 2017
  • 3. Development Growth Award 2018
  • 4. World Class Opeation Awards 2005, 2011
  • 5. People Growth Award 2018
  • 6. PHD Excellance in Digital 2018
  • 7. Asia Franchise - Win on Value Award for PHD 2015, PHR 2016
  • 8. Technology Driver 2017
COMPETITIVE STRENGTHS
  • The largest full service and delivery chained restaurant in Indonesia
  • Strong support and partnership with principal brand
  • Well positioned to benefit from Indonesia economic growth and shifts in consumer demogrpahics and preferences
  • Nationwde presence in 76 cities with a total of 393 outlets
  • Proven ability to innovate and to suit the market preferences
  • Solid profitabeility and revenue growth
  • Award winning restaurant team and recognized as the best in Indonesia
LOCATION MAP
Latest news
Press releases
In the Media
Social feeds